Paid advertising
Google Ads, Meta, Microsoft. Account structure, bidding, creative testing and budget allocation — built to be understood, not just handed over as a monthly invoice.
Performance marketing & analytics
Ad budgets that earn their keep.
Paid media, analytics and marketing operations for growing businesses in the UK and EU. You work directly with the person who runs your accounts — no layers, no handovers.
Services
Four things, done properly.
01
02
Analytics & reporting
GA4, Looker Studio, conversion tracking that survives browser changes. Dashboards that answer the questions you actually ask, instead of piling up numbers nobody reads.
03
Marketing operations
Automation, product feeds, e-commerce and inventory integrations. The quiet manual work that eats a day a week — moved into systems that run without you.
04
Organic & SEO
Technical audits, site structure, keyword and competitor research. For when paid traffic alone gets too expensive to scale — which, eventually, it always does.
How it works
Small by design.
- You talk to the person doing the work No account manager relaying your questions to someone you never meet. What you discuss on a call is what gets built the same week.
- Your accounts stay yours Ad accounts, analytics, tracking, automations — all set up under your ownership. If we stop working together, nothing walks out the door with me.
- No long contracts Month to month. The work should be worth renewing on its own, without a twelve-month lock-in doing the persuading.
- Straight answers If a channel isn't working, you hear it early. A quick honest no saves more money than a slow polite yes.
Who I work with
Businesses that already sell something.
Retail and e-commerce, service businesses, and companies expanding into UK and European markets — working both directly and as an outsourced specialist for agencies. The common thread is a real product, real customers, and a budget that should be working harder than it currently is.
Tell me what isn't working.
A short description of your business and what you're trying to fix is enough to start. I reply to everything.
info@adsmartway.com